The poultry industry has seen remarkable changes during the past 90 years, with dramatic results for the benefit of humankind. Hubbard has played, and will continue to play, an important and vital role in this great industry.

Oliver Hubbard’s graduation from the New Hampshire Agriculture College in 1921 can been seen as the beginning of Hubbard in the commercial poultry business. From 1921 up to the acquisition by Merck in 1974, Hubbard was a family company. In 1997, Hubbard merged with the ISA-group from France, purely focusing on broiler breeding as from 2003. Since the French company, Groupe Grimaud, took over Hubbard from Merial in 2005, Hubbard is again part of a family company, which is the second largest multi-species animal breeding company in the world, with a clear focus on the further development of Hubbard’s business in the broiler industry around the world.

Hubbard provides solutions that focus on the economic performance, health and well-being of breeding stock. Hubbard specializes in state-of-the-art selection programmes to improve the performance of their pure lines. It is essential to Hubbard to preserve a large gene pool offering more flexibility for innovative solutions to an industry facing more and more constraints being imposed to them:

• increased feed prices
• animal welfare regulations
• increased segmentation of the markets, and
• in some countries, a reduction/shortage in production surface.

Hubbard operates its selection programmes in three different R&D centres in North America and Europe, along with its own production sites in North America, Europe and Brazil. Hubbard has a long-standing experience in breeding, developing and marketing breeding stock for both conventional and alternative markets.