Pune-based Venkateshwara Hatcheries Group – one of the leading US$1 billion poultry conglomerate after transforming the Indian Poultry Industry on scientific lines has forayed into the South East Asian Poultry segment with launch of Venky's (Vietnam) Co. Ltd. at Tay Ninh province of South Vietnam. It has got the accreditation of being the first Indian Company to achieve this ambition.

A spectacular event was held on 6 March 2011 at Bourbon An Hoa Industrial Park, Trang Bang District in Tay Ninh province to launch formally its poultry feed mill having state-of-the-art Swiss technology. This feed plant is having production capacity of 4500 metric tons (MT) feed per month and has been erected with special emphasis on producing sterilised feed containing pure vegetarian components, formulated by the eminent poultry scientists and nutritionists.

This venture will be provide employment to the local population and simultaneously contribute its share to the vibrant Vietnamese economy.

Mr B. Venkatesh Rao, Managing Director of Uttara Foods & Feeds Pvt. Ltd and Joint-Managing Director of Venkateshwara Hatcheries Pvt. Ltd said: "We firmly believe in and adhere to our quality statement 'Quality through Technology' and assure all poultry farmers and associated industries of Viet Nam for provision of best quality feed and hassle free poultry services." The feed produced at the unit will be a boon to the local poultry farmers in terms of completely balanced, cost-effective and qualitative feed, best suited for high yield.

Mr Rao added: "We are committed to provide comprehensive assistance to the Vietnamese poultry farmers in terms of free poultry diagnostic and technical services."

In order to fulfil this commitment, an advanced poultry diagnostic and research laboratory has been set up in collaboration with Nong Lam University and setting up of second laboratory in south Viet Nam is on top priority of the group's future plans.

Eminent personalities of both India and Viet Nam attended the event. The gala event was attended by many poultry farmers from different provinces of south Viet Nam, agri-commodity suppliers, poultry feed dealers, Board of Governors and members from Indian Business Chamber in Viet Nam and other investors and bankers. An informative technical session by the experts in the field was attended by farmers. To commemorate this occasion, lunch and an entertainment combining Indian and Vietnamese culture was also organized for the guests.