Ben Dellaert (right) of Pluimvee & Eieren accepts the International Poultry Council's (IPC) inaugural International Generic Poultry Marketing Award on behalf of NEPLUVI, the Dutch Poultry Association. Presenting the award at last week's IPC meeting in Rome is committee chairman Robin Horel of the Canadian Poultry and Egg Processors Council. The IPC presents two marketing awards annually, one each for a generic and a branded marketing campaign. The branded award will be given at the IPC's fall meeting in southern Africa in October.

Rita Pasquarelli of Unione Nazionale Avicoltura (UNA), the Italian Poultry Association, receives a glass chicken statuette from Jim Sumner, of the USA Poultry & Egg Export Council, who is president of the International Poultry Council (IPC), as UNA President Aldo Muraro looks on. UNA was the host organisation for last week's IPC meeting in Rome.