At the company's recent Annual General Meeting, the board announced a substantial increase in investment over the next five years. The plan includes proposals for significant expansion in all areas of the business, including hatchery, farms and laboratory. Pure Breed also announced further investment in state-of-the art, custom-built chick delivery trucks, which will bring their fleet up to 20. With Ross 308 Parent Stock sales quadrupling in less than a decade, continual expansion is vital to ensure customers across the Kingdom of Saudi Arabia, the GCC and Yemen continue to receive the highest possible quality supply of Ross 308 Parent stock.

Eng Nasser Al Sanie, Chairman of Pure Breed, said: "The success of our partnership with Ross is thanks to Aviagen’s and Pure Breed’s hard work and the immense trust built between our two companies.

"We have made, and will continue to make, significant investments in our business in order to ensure we continue to consistently supply our customers with top quality Ross 308 Parent stock. The Ross 308 Parent and broiler is undoubtedly the best product for the Arabian market. The winning combination is a great product, coupled with excellent service by our technical team, supported by the Ross team."

John Maguire, Ross International Sales Manager, added: "The partnership with Pure Breed is a great example of how close collaboration and integration between teams can produce exceptional results. Pure Breed's commitment to investment in facilities, people, service and quality has really paid dividends, adding real value to the poultry industry across Saudi Arabia, Yemen, Omen, UAE and Kuwait."

Pure Breed board members (right to left): Engr. Abdulmalik A. Al Duhayan (General Manager); Abdulrahman A. Alfadly – Hadco (Almarai); Abdullah Zeid - National Seeds (Buthor); Engr. Nasser Alsanie (Chairman) – Alwadi Poultry Farms Co.; Dr Mohammed S. Alrajhi – Alwatania Poutlry Farms Co.; and Jamal A. Al Dabbagh – ADC/Supreme (Tanmiah Group)