The events, which took place in Nádudvar in Eastern Hungary and Döbrönte in Western Hungary, focused on practical advice for effective broiler management to maximise performance.

The broiler seminars included a number of Aviagen speakers, joined by guest speaker, Nigel Joice, one of Aviagen's long-standing Ross customers in the UK and a regular winner of broiler awards. Mr Joice shared his experiences of broiler growing in the UK, providing practical tips and advice, while Leonardo Linares, the nutritionist responsible for the region, highlighted the importance of cost-effective nutrition and the value of good-quality raw materials. Neil Clark, area technical manager, gave the audiences an update on regional broiler performance to enable them to benchmark their own performance and to get insights from fellow broiler growers to consistently improve results.

Mr Clark said: "We were delighted with the response we got to our broiler seminars and the interaction of the delegates. Exchanging experiences and tools for effective broiler management is so important. At Aviagen, we believe in offering advice and support right through the production chain and we always like the opportunity to get feedback from broiler customers so that we can incorporate it into our technical service strategy and our breeding programme."

Robert Roszkopf, sales manager for Aviagen Kft., added:"After the big success of these seminars, we definitely will continue them as road shows around the region. We are committed to providing the highest levels of technical service and support to our PS customers, but we never forget the broiler growers, giving them maximum advice and information on the best methods to achieve excellent results with the Ross broiler."

Ákos Szabó, managing director of Gallus Kft., the largest broiler breeding company in Hungary, commented: "Thank you very much to Aviagen Kft. for organising this broiler seminar for our customers. It was useful to get updates on regional broiler results, so that the broiler growers can compare their results with others in the region.

"Nowadays, one of the biggest challenges for broiler farmers is the rising feed costs. Leonardo showed us how important the protein levels in a diet are and also how we should keep a good amino acid balance to achieve the best performance with our Ross 308 broiler. Nigel Joice shared his practical experience and data with us and generated a lot of questions and interactive discussions. I am sure our partners will use his and all the other advice presented by the speakers to grow their chickens more efficiently. I really appreciate that Aviagen brings us experts to continually help us not only on the parent stock, but also on the broiler side," said Mr Szabó.