Perdue Launches National TV Advertising Campaign

by 5m Editor
30 June 2011, at 10:55am

US - Perdue Farms Inc. has launched of a series of documentary-style TV spots to unveil its first national campaign, ‘We Believe in a Better Chicken’.

The advertisements take viewers behind-the-scenes at Perdue Farms, introduce passionate associates and reveal the company's new USDA Process Verified Seal.

The campaign is grounded in the real people and places behind the Perdue® brand and the commitment to delivering the best possible poultry product for consumers. To emphasise that commitment, the campaign highlights Perdue becoming the first poultry company to receive the USDA Process Verified Seal, which verifies that Perdue® Fresh, All Natural Chicken products have been raised without cages, fed an all-vegetarian diet with no animal by-products and on selected items, has their signature tenderness guarantee.

Jim Perdue, Chairman of Perdue Farms, commented: "We know that today's consumers are interested in learning more about the food they eat. They want to know how the chicken was raised and what it was fed. At Perdue, we are proud of associates, our practices for raising chickens and our products, and we want consumers to learn more about us. This campaign allows us to share more of the Perdue story with consumers – We Believe in a Better Chicken has become a philosophy and promise that extends across the brand."

Perdue has a rich history in television advertising spanning the last 40 years, Frank Perdue is credited as being one of the first CEO's to use his own persona – ‘It takes a tough man to make a tender chicken– – to articulate a message. The new campaign continues that tradition by including real Perdue associates delivering passionate messages. The series of new spots includes more than 10 Perdue associates ranging from current Chairman, Jim Perdue, to the Senior Vice President of Food Safety & Quality, Director of Poultry Nutrition and members of a farm family that raises Perdue chickens.

The ‘We Believe in a Better Chicken’ campaign advertising was created by Deutsch New York, a Lowe & Partners Company. In addition to national TV, the campaign will be supported by digital, print, social media and retail extensions. To learn more. click here.