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First Fast-Food Restaurant from MHP

by 5m Editor
26 July 2011, at 8:57am

UKRAINE - MHP has opened its first fast-food restaurant in Kiev, specialising in chicken wings.

One of Ukraine's top food industry tycoons has launched a new fast food chain, opening the first of several restaurants in downtown Kyiv, reports Black Sea Grain.

Located at 114 Chervonoarmiyska Street, the Kryla (Wings) restaurant was established by Yuriy Kosiuk, Chief Executive Officer of London-listed MHP, Ukraine's largest poultry producer.

At 240 square meters and seating about 70 people, it is the first of a chain of Kryla restaurants that Mr Kosiuk hopes to launch across Ukraine and possibly abroad.

He envisions that another three Kryla restaurants will be launched in downtown Kyiv this summer: one on the city's main street Khreshchatyk, and two more on Horkovo and Spaska Streets.

Kryla director, Oleksandr Ulanovych, said: "We also plan to develop in the regions. I see potential in all regional centres for one or two objects in cities with populations exceeding one million people.”

Mr Kosiuk has already committed millions of dollars of investment to the project, Mr Ulanovych said, adding that franchise arrangements will be considered to expand the chain much like the world's largest fast-food companies do.

Named after the wings of chickens, the Kryla restaurants are designed with an aviation and airport theme. They could be a perfect fit for airports, according to Mr Ulanovych.

Kryla is not the first domestic fast-food chain, reports Black Sea Grain but given that it is closely affiliated with Ukraine's largest poultry producer, it stands a chance of developing into a formidable competitor for international fast-food chains such as McDonalds that long ago entered Ukraine, or others that are eyeing the market.