As the world population soars, an increased demand for food, particularly protein, accompanies a rise in the number of people occupying the world. According to the World Health Organization, hunger is the single largest threat to public health. With an estimated 9.2 billion mouths to feed by 2050, producing enough low-cost, nutrient-dense protein is more important than ever before.

For global leader in animal health and nutrition Novus International, commitment to the poultry industry – raising healthy birds and helping producers optimise the resources they put into feeding those birds – has been a top priority for 20 years. Now, the company is working to help consumers around the world understand the nutritional value in eggs, a key food for addressing the challenges of feeding a growing population. As part of the education focus, Novus recently partnered with egg producer Rose Acres Farms to bring egg education to children.

Scott Carter, PhD, Poultry Market Manager for Novus International Inc., said: "Eggs are an affordable, nutrient-dense food. In only 70 calories, one large egg provides an impressive six grams of high-quality protein and at least 13 essential vitamins and minerals."

Many nutritionists believe eggs are a critical source of protein for a rapidly growing population, which is why the International Egg Commission proclaimed 14 October 2011 as World Egg Day. In addition to local activities, Novus celebrated World Egg Day with events worldwide. Among those efforts were media outreach in Brazil, educational events in 10 African countries and education outreach efforts in the United States, Taiwan, across Europe and Mexico.

Dr Carter noted: "We know that working to educate consumers about where their food comes from and the people producing it, helps them make more informed choices for their families."

Activities such as these are one of the ways Novus is working to promote the agriculture industry and share the positive stories about protein production and animal agriculture with consumers. Novus recognises the importance of people understanding and caring about where their food comes from.

"We are committed to working toward feeding the world affordable food, and we know nutrient-rich eggs play a key role in realising our goal," added Dr Carter.

For more information about the contribution eggs can make to a healthy, affordable diet, please visit www.eggtruth.com.