The easily navigable web site takes visitors through Novus’ extensive and detailed sustainability programme.

"Accountability continues to be pivotal to the success of our sustainability programme," said Thad Simons, President and CEO of Novus International.

The web site includes the 2010 Novus Sustainability Report titled Innovation With Integrity, which documents and measures the company’s comprehensive social, environmental and economic sustainability programme at a global level. The report follows the Global Reporting Initiative (GRI) framework, the most widely used guidelines for sustainability reporting standards. GRI awarded the report a Level B-Check, meaning the report received a vigorous level of review from GRI.

"This web site outlines the goals and progress of our integrated sustainability initiatives worldwide," said Joyce Cacho, Ph.D., Chief Sustainability Officer at Novus. "This allows us to engage with a diverse group of stakeholders: our customer base, the agricultural industry and the public."

Novus’s sustainability programme forges strong links between performance, food safety, the environment and animal well-being – market drivers shared by urban and rural communities worldwide. In achieving GRI Level B-Check, Novus reports sustainability performance in the areas of economic, environmental, human rights, labour, society and product responsibility.

"The Novus’ sustainability programme demonstrates how companies can meet economic, environmental and social needs successfully," offered Dr Cacho. "Novus encourages stakeholder collaboration to focus on accountable sustainability as essential to our innovation."