"This may be due to the lack of data and information needed in order to comprehensively review and assess the Domestic Broiler Market," said MyCC Chief Executive Officer, Shila Dorai Raj, in a statement today.

"The MyCC is currently in the process of conducting further data analysis in order to get a more thorough assessment of the sector's practices, especially where vertical agreements are concerned," she said.

Bernama.com reports that MyCC had conducted a market review on the Domestic Broiler Market for Peninsular Malaysia with the publication of its Issues Paper on 16 July 2012.

The Issues Paper underwent a public consultation process from 16 July 2012 to 29 August 2012.

Following the public consultation, MyCC has issued an Interim Report presenting the findings based on its research and analysis, as well as on the matters that were raised in the submissions received.

During the course of the review, MyCC had looked into the respective ex-farm, wholesale and retail segments of the broiler supply chain.

The vast difference of the numbers of registered farming establishments and the data collected by the Veterinary Service Department led to MyCC's view that a common database on broiler farming activities is needed in order to clarify the currently obscure form of market structure at the ex-farm level.

The Interim Report, which further lists the MyCC's recommendations, can be found here.

Established in June 2011, MyCC is an independent body responsible for enforcing the Competition Act 2010, which was implemented to create healthy competition which would in turn stimulate productivity and innovation, thus creating wider choices of products for consumers with better quality and reasonable prices.