Aviagen Redesigns Web Site to Support Growing Business

GLOBAL - Aviagen, the world leader in poultry genetics, launched the latest version of its corporate web site, www.aviagen.com, which includes access to information about the company’s Arbor Acres, Indian River and Ross brands.
calendar icon 2 May 2013
clock icon 4 minute read

The web site re-design is in response to positive customer feedback as well as statistical analysis of how visitors use the site and the information accessed most frequently. The full site is currently available in five languages: English, Chinese, Portuguese, Russian and Spanish; Arabic and Turkish versions of the full site are currently under development and expected to come on line in the second quarter. There are also an additional nine language-specific pages on the site which highlight documents available in those languages.

Tech Center

One key area with enhanced functionality is the Tech Center. Containing more than 400 documents and representing 14 languages, this online and searchable technical library was developed by Aviagen to give customers fast and easy access to the best flock management practices and technical advice on veterinary, nutrition, hatchery, production, and environmental topics. To make the search feature even more robust, additional search criteria options were integrated, allowing customers to target an area of interest more precisely.

Site usage trends indicate the product-specific management handbooks, performance objectives, and nutrition guides are the most downloaded files on the site. To streamline access, these primary materials are permanently displayed on the Tech Center for each of the major languages. The comprehensive and informative Parent Stock management handbooks are now easily downloadable as interactive documents with built-in navigation, making them ideal reference tools for customers to use on mobile devices anywhere.

Global Customer Support with More Languages

Another enhancement to the site is the result of input from customers in growing markets whose primary languages are not one of the five in which the full site is available. To address this need, easily identifiable country flags were added to the navigation structure and new language specific-pages created in nine additional languages, including Balkan, Bulgarian, Czech, French, German, Hungarian, Italian, Romanian, and Turkish. On these specialty pages, customers will find a list of all technical documents available in their native language as well as contact information for the Aviagen office serving that country. “The goal of the country-specific pages is to make information easily and quickly available to our global customers in their native language. As Aviagen continues to expand into new markets and regions, we will continue to proactively evolve our website and other tools to meet the diverse needs of our customers,” stated Patrick Claeys, president of European Distribution for Aviagen.

New School Forums

The Aviagen Production Management School, originally held in the US and celebrating its 50th anniversary this year, has been expanded to also feature Schools in Europe, China, and South America. To facilitate ongoing communications between the vast number of student participants within each school from around the world and technical representatives with Aviagen, the new website includes a School Forums module. “The forums will provide for the free exchange of knowledge and ideas among participants within each school and will establish a network community of support among peers in the poultry industry around the world,” said Mark Wright, director of the Aviagen Production Management School in the US”

Aviagen.com features all the information you expect from a global company such as the latest news available in Aviagen press releases from around the world, informative videos, upcoming events and tradeshow calendar, global career opportunities, as well as information about the company’s sustainability program, research and development focus, customer support, health and biosecurity and welfare commitment.

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