With the introduction of the Pork and Swine Pavilion and the VIV International Pork Production Summit education programme at the upcoming 2014 Expo, IPPE thought the 'pig' pin was an appropriate item to feature.

The 'pig' pin will be on sale in the main lobby near attendee registration during IPPE show hours, as well as at the Hard Rock Cafe at 215 Peachtree Street in downtown Atlanta, Georgia. A portion of the proceeds from the pin will benefit Sunshine on a Ranney Day. Founded by Holly and Pete Ranney, the non-profit organisation provides safe, fun and uplifting dream-room make-overs for children with long-term illnesses, as well as care and encouragement to the families of each child.

Comprised of the three integrated trade shows – International Poultry Expo, International Feed Expo and International Meat Expo – the global poultry, feed and meat industry trade show will be held from Tuesday 28 to Thursday 30 January 2014 at the Georgia World Congress Center in Atlanta, Georgia.

IPPE will feature the latest technology, equipment, and services used in the production and processing of poultry, meat and feed products and will also feature dynamic education programmes addressing current industry issues.

2014 IPPE show hours are:

• Tuesday 28 January: 10a.m. – 5p.m.
• Wednesday 29 January: 9a.m. – 5p.m.
• Thursday 30 January: 9a.m. – 3p.m.

For more information about the 2014 IPPE, go to www.ippexpo.org.