ACOLID Launches Indian River Breed to Jordanian Market

JORDAN - ACOLID, supported by Aviagen®, recently launched the Indian River® brand to poultry producers in the Hashemite Kingdom of Jordan, as well as the Republics of Iraq and Yemen.
calendar icon 26 March 2014
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The event attracted heavyweight backing. The seminar was initiated by the Ministry of Agriculture, under the patronage of Jordan's Minister of Agriculture, Akef Al-Zu'bi. The opening speech was delivered by the Secretary General of the Ministry in which he praised the efforts of ACOLID and Aviagen for ensuring that the Jordanian poultry industry was able to take advantage of the most advanced poultry breeds and continue to develop both internally and into neighbouring Arab markets.

Work began on introducing Grandparent and Parent Stock to Jordan in 1986. Today, 38 different projects exist, all aimed at continuing to improve food security and sustainability in the Arab region. ACOLID and Aviagen have publically stated that this drive to grow the Arab market will continue.

Michael Garden, Business Manager for the Middle East & Africa, Aviagen said: "We have worked with ACOLID for several decades now. In that time we have seen the Arab poultry market go from strength to strength. The initial project was the first of its type in the Arab world and since then, the depth of skill and knowledge that has been built up matches anywhere in the world.

"We are now here to celebrate another first, the introduction of the Indian River breed. Support has, as always, been exceptional and initial performance reports from producers are incredibly positive. We are delighted to once again be making history with ACOLID."

As part of the event, a number of guest speakers were invited. There was time for commercial and technical presentations on Indian River "The fastest Growing Brand" , "R&D", "Current Health Issues in Middle East" and Dr Mirza General Manager; ACOLID also addressed the large number of breeder farmers and company owners in attendance to talk about the vision of the company.

Dr Abduallah T. Al-Thenayan, CEO of Acolid Group, said: "Our vision is not just for ACOLID but for the Arab world. The projects we have already put in place are the strong foundations of a fully integrated industry which spans borders and offers a huge potential market.

"To continue this strategy and development, we are persistently working on introducing the latest animal production techniques as we work towards full integration and cooperation across all areas of agricultural production through our well established projects and companies in the Arab countries."

One producer, Ghanem Association, has already been working with the Indian River bird as part of initial trials. The report from the Association at the event was met with interest as the results so far are extremely impressive, highlighting the competitive advantage of the bird over other standard breeds.

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