Canadians to Consume More Poultry Meat in 2014

CANADA - Canadian production of broiler meat is likely to exceed previously estimated levels. Given tight supplies of red meat, chicken farmers operating under the strict supply management regime are expected to boost domestic production and fill in an anticipated gap in the protein market.
calendar icon 7 March 2014
clock icon 3 minute read

The new Post estimate for Canada’s 2014 broiler meat production is 1,080,000 metric tons (MT), or 10,000 MT above the current USDA official estimate. Under the supply management system, chicken farmers are able to adjust production levels in a relatively timely manner in order to respond to market demand.

Given the likelihood of a tight supply of beef and pork during the current year, Post believes poultry producers will take advantage of the market situation and boost chicken production volumes to meet an anticipated gap in the protein market. The new estimate for broiler meat production for 2013 is 1,057,000 MT, or 2,000 MT above the earlier estimate.

Domestic consumption of chicken meat has a chance to see a more meaningful increase in 2014. After being stagnant at around 30 kg/person for the past three years, per capita consumption of broiler meat is now estimated to approach 31 kg/person in 2014, similar to the levels reported in 2009 and years prior. That being said, the Canadian market remains a mature one, and possibilities of growth are only marginal.

Imports of broiler meat are now estimated at 150,000 MT for 2014, or 5,000 MT above the official USDA estimate. Exports of broiler meat have also been reassessed higher for 2014, with the new estimate now at 160,000 MT, or 5,000 MT above the official USDA estimate. Both these estimates are reflections of the major drivers behind Canadian trade in chicken meat: under the supply management system, broiler meat imports are controlled and subject to a tariff rate quota (TRQ), which is a function of the production level; in parallel, increased activity under programmes that provide a customs duty exemption (imports for re-export) drive up both the chicken imports and the exports volumes.

The year 2013 marked not only an increase in the overall volume of imports under customs duty exemption programmes, but also a shift from the traditional programme administered by the Department of Foreign Affairs, Trade and Development (DFATD), the Imports to Re-Export Programme (IREP), towards the competing programme administered by the Canada Border Services Agency (CBSA), namely the Duties Relief Programme (DRP). Post currently estimates that over two thirds of Canada’s imports for re-export will be part of CBSA’s programme in 2014.

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