Delivering Multiple Benefits in Broiler Breeders

GLOBAL - Through time, with market demands evolving rapidly, the number of breeding goal traits has greatly increased, covering not only broiler and breeder production traits, but also welfare, liveability and health of the bird, with robustness across contrasting environments a key objective, according to Aviagen.
calendar icon 3 April 2014
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This scenario presents a complex challenge to companies like Aviagen, whose goal is to distribute products with high genetic value for global distribution. Success demands strong, robust products able to express their genetic potential in global markets.

In order to deliver such simultaneous improvement the modern breeder requires an array of selection tools including selection methods and technologies which can accurately identify superior individuals from a production point of view, and also identify those individuals with potential weaknesses in terms of welfare or support traits.

Tools such as genomics, pioneered by Aviagen, are a key part of the breeding programme, and build upon existing techniques, so enhancing the basis on which selection decisions are made.

As a result, the modern primary breeder plays a pivotal role in the industry, providing high quality products, which fulfil all customer expectations through a balanced set of selection objectives, foregoing short-term gains in production characteristics for the sake of long-term sustained progress.

For more information from Aviagen, click here.

broiler chicken genetics Aviagen
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