By incorporating feed ingredient solutions from Novus into animal diets, customers can extract improved production parameters from their operations, including reduced feed costs, less waste and optimised health through nutrition.

“We recognise feed costs are one of the greatest inputs in animal production. In our discussions with many customers about what's most important to them, simply making a profit is top of the list,” commented Tracy Snider, executive marketing communications manager at Novus.

“At Novus, we direct our energies to helping our customers become more efficient at protein production so that more globally available and affordable food can be secured.”

The campaign runs in print and digital global animal agriculture industry publications, as well as on Novus’s website and social media channels. To learn more about “Realise the Hidden Value”, visit http://www.novusint.com/About/RealizetheHiddenValue.