Demand for Organic Produce Surges, Widening US Supply Gap

US - Produce processors and retailers are finding it increasingly difficult to secure sufficient supplies of organic produce, as domestic demand continues to rise at a pace that exceeds production, according to a new report from CoBank.
calendar icon 16 June 2017
clock icon 4 minute read

The dollar value of US organic produce sales doubled from 2011 to 2015 and annual sales now amount to $5.5 billion. Currently, 15 per cent of all US produce sales are organic. While organic acres have nearly doubled over the last decade, that pace of supply-side growth has been sluggish relative to demand.

"Sales of organic fruit, vegetables and nuts have increased dramatically in recent years and this growth trend will continue," said Christine Lensing, CoBank senior economist, specialty crops. "More than half of US households are now purchasing some organic produce. But for a variety of reasons, production has not been keeping pace with demand and the supply gap is widening."

More domestic growers would need to transition to organic to bridge the supply gap. But Ms Lensing concludes that given current consumption trends and the length of the required transition period, organic produce supplies will likely remain under pressure over the next three to five years.

Food companies and large retailers have increased imports to meet demand and secure supplies throughout the year. The volume of US imports of selected organic specialty crop items soared by almost 800 per cent from 2011-2013 before leveling off.

"It's quite clear the market for organic produce will continue to grow, which creates opportunities for growers," adds Ms Lensing.

"However, transitioning to organic comes at a cost and is not without risk. Steady domestic supply growth will be dependent on consistent, wide premiums that reward growers for accepting the elevated risks associated with organic production."

Despite premiums of 30 to 50 per cent, the perceived risks associated with transitioning to organic are often a significant deterrent for conventional growers. Key among those risks is the absence of an established market that offers transitioning growers a premium price during the lengthy three-year transition period.

Concerns about market and price sustainability, the additional labor required for organic farming and the absence of support systems such as subsidies or grants compound grower reluctance.

According to Ms Lensing, the organic industry recognizes these challenges and is taking steps to help alleviate some of the pressures on transitioning growers.

A new partnership between the Organic Trade Association (OTA) and the USDA has been established to provide guidance to growers transitioning to organic production and is laying the foundation for a transitional organic market.

"Initiatives such as the transitional organic certification program and the formation of additional strategic partnerships should serve to encourage more domestic organic production and help address the marketing challenges created by supply shortfalls," added Ms Lensing.

A brief video synopsis of the report Mind the Supply (Gap): Meeting the Growing Demand for Organic Produce is available on the CoBank YouTube Channel. The full report is available to media upon request.

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