CPF’s cooked duck products eye growth in New Zealand market

Charoen Pokphand Foods PCL (CPF) eyes growth in New Zealand as the premium cooked duck product is gaining popularity among NZ consumers
calendar icon 21 April 2018
clock icon 3 minute read

The food conglomerate expects that the cooked duck sales will grow by 16 percent this year to reach 1.3 billion baht (approximately £30 million). This is due to growth in European and New Zealand’s market.

Mr Prasit Boondoungprasert, chief operating officer for international trade and business development, CPF, said in 2017 that CPF exported 4,590 tons of ducks to Europe, England, Japan, Hong Kong, New Zealand and more.

CPF sets to export 5,500 tons and increase its revenue from 1 to 1.3 billion baht (approximately £22 to £30 million) this year. This is a result from the potential growth in the New Zealand market.

New Zealand has become one of CPF’s fastest growing markets for duck meat since it entered the market almost 2 years ago, making it the first company, approved by MPI, to import fully cooked duck to New Zealand.

Since then, CPF’s cooked duck rapidly becomes one of the Kiwis’ favorite dishes due to its great taste and easy preparation. Consumers do not need to do anything other than heat the food.

According to our survey, New Zealand consumers are looking for duck products with great taste and convenience. However, they are unlikely to cook duck products at home because they are unfamiliar with duck meat.

“New Zealand's consumers choose to eat duck products at restaurants, because they worry about the food preparation and cooking process,” Mr Prasit added.

CP Authentic Asia Duck is made in response to consumer demand. The fully roasted duck makes the cooking process easy. It will be among other value-added products available in New Zealand stores like the popular Peking Crispy Duck.

The popularity of duck products in New Zealand reflects the confidence in Thailand's food safety.

The research also mentioned that the ASEAN food trend is on the rise in New Zealand while duck meat is among the top 5 favorite meats for people in New Zealand.

As reported by CPF

Ryan Johnson

Editor at The Poultry Site

Ryan worked in conservation from 2008 to 2017, during which time he operated a rainbow trout hatchery and helped to maintain public and protected green spaces in Canada for the Toronto and Region Conservation Authority. As editor of The Poultry Site, he now writes about challenges and opportunities in agriculture across the globe.

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