Taking place June 20-22 at the Jaarbeurs Center in Utrecht, the Netherlands, VIV Europe is expected to attract visitors from Europe, Turkey, the Middle East, Africa and beyond.

Aviagen will showcase its “Committed to the Poultry Industry” theme along with the industry’s broadest portfolio of poultry breeding stock intended to address a wide range of market requirements. Included in this portfolio are Aviagen’s conventional Ross^®, Arbor Acres^® and Indian River^® brands, along with the Rowan Range^® slower-growing and coloured bird offering which is gaining momentum across Europe for specialty, free range and organic markets. This year is a special year for the Arbor Acres brand as it celebrates its 85th anniversary.

The company’s commitment to sharing the latest knowledge and expertise with the industry will be demonstrated both on and off the stand. Aviagen Ltd General Manager Magnus Swalander will speak at two seminars: on June 19 Magnus will talk about the contribution of poultry genetics to broiler health and productivity at a Broiler Health Conference organised by Positive Action Publications at the Mitland Hotel in Utrecht. Then on June 20, at the WATT Poultry Trends Seminar at the Jaarbeurs-Utrecht, he will look at sustainable breeding goals for the future of the European broiler market.

“VIV Europe is an important show for us,” says Patrick Claeys, president of Aviagen Europe. “As an integral part of the poultry sector, we endeavour to demonstrate our commitment to the growth and success of the industry by investing in our products, people, facilities and ongoing customer support.”

Aviagen MEA Business Manager Michael Garden echoes the enthusiasm of Patrick.
“We are delighted to be in Utrecht with the Ross, Arbor Acres and Indian River teams on hand to welcome distributors and customers from the Middle East and Africa. This show presents the perfect opportunity to discuss the challenges and opportunities of this exciting and developing region.”

About Aviagen

Since 1923, Aviagen^® has established itself as the world's leading poultry breeding company, developing pedigree lines for the production of commercial broiler chickens under the Arbor Acres^®, Indian River^®, and Ross^® brand names. The Rowan Range^® and Specialty Males^® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, South Africa and the U.S., and joint ventures in Asia. Aviagen employs more than 3,900 people and has a distribution network serving customers in more than 100 countries.

For further information, please visit www.aviagen.com.