British egg sales and recognition on the rise

British Lion eggs are in good health, with the latest figures showing retail sales continuing to rise for the twelfth year in a row, and consumer recognition of the Lion mark significantly higher than other food marks
calendar icon 28 August 2018
clock icon 3 minute read

The latest half year sales figures show egg sales volume up 3.1 percent (52 weeks ending 15 July 2018), the equivalent of around 187 million eggs, on the same period last year. Consumer recognition of the Lion mark is 76 percent, compared to 52 percent for Red Tractor and 34 percent for RSPCA Assured, according to new research.

The research showed that 83 percent of consumers strongly associate the Lion mark with British eggs and a guarantee of quality. The recognition of British Lion eggs as safer than other eggs is also increasing - up from 63 percent to 70 percent. This increase follows the new Food Standards Agency advice that runny eggs are now safe to eat for everyone, as long as they are Lion.

Andrew Joret, Chairman of the British Egg Industry Council, said: “This is more welcome news for the British egg industry as we continue to see substantial year on year growth in sales. Consumer confidence in eggs has been on a high for a while and the latest research provides more good news for the Lion, suggesting that the change in runny egg safety advice is now starting to filter through.

“The future looks bright for eggs as people from all age groups continue to incorporate them into their diet and an ever increasing stream of research reveals all the ways eggs can benefit our health.”

Ryan Johnson

Editor at The Poultry Site

Ryan worked in conservation from 2008 to 2017, during which time he operated a rainbow trout hatchery and helped to maintain public and protected green spaces in Canada for the Toronto and Region Conservation Authority. As editor of The Poultry Site, he now writes about challenges and opportunities in agriculture across the globe.

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