Going for gold

Ross UK 400 Club introduces new Gold Award Scheme to recognise consistent and outstanding EPEF performance
calendar icon 3 October 2018
clock icon 3 minute read

Aviagen® UK today announced a new Ross® 400 Club Gold Award, recognising growers who either achieve three consecutive flocks with a European Production Efficiency Factor (EPEF) score of 400 or more, or attain an EPEF score of 10% more than the current target, i.e. 440 or more at the present.

EPEF is a performance benchmark that takes into account feed conversion, mortality and daily weight gain.

Aviagen UK Limited formed the Ross UK 400 Club in 2009 to celebrate the achievements of Ross growers throughout the UK who achieve a EPEF of 400 or more. From just three members in 2009, membership has now grown to well over 300, representing the top 1 percent of the UK broiler industry.

“Each year, more and more new members join, having achieved 400-plus EPEFs, and scores are constantly growing, with some outstandingly high achievements. That’s why we thought it was time we created awards for growers who demonstrate consistent performance and the extra-special effort required to achieve exceptional EPEF scores,” explains Aviagen Head of Sales & Technical – UK, Stuart Thomson in the video above.

“For Gold Award achievers in any given calendar year, they’ll be invited to a special event at Aviagen’s UK headquarters in Scotland, where they will be able to meet the Aviagen team, learn about new industry developments and the latest broiler information – plus they’ll be able to network with fellow Gold Award winners and exchange useful tips,” says Stuart Thomson.

The new 400 Club Gold Awards start from 1 October 2018, and all flocks depleted from this date will qualify.

About Aviagen

Aviagen® is a global poultry breeding company that develops pedigree lines for the production of commercial broiler chickens under the Arbor Acres®, Indian River®, and Ross® brand names. The Rowan Range® and Specialty Males® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, and the U.S., and joint ventures in Asia. Aviagen employs more than 4,600 people and has a distribution network serving customers in more than 100 countries.

For further information, please visit www.aviagen.com.

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