Global ingredient manufacturer presents its new vision

Today Kemin Industries, a global ingredient manufacturer, unveiled its new global vision and logo to align the company strategically for 2042 and beyond.

Along with this vision, the new Kemin logo reflects the company’s focus on future growth while respecting its history through a thoughtful evolution of the Kemin brand identity.

“Our previous logo was encased with a thick, red circle in the signature Kemin red. Now without a border, the new logo represents transparency and innovation,” said Haley Stomp, Senior Vice President – Worldwide Marketing, Kemin. “The stylised ‘K’ remains, paying homage to the two previous Kemin logos. The red arch represents forward movement and calls attention to the ‘I’, emphasising Kemin’s innovation. The ‘N’ behind the red arch represents the Nelson family who stand behind Kemin now, as they have since the company’s founding, and will continue to do so for generations to come.”

Established in 1961 by R.W. and Mary Nelson, Kemin’s primary focus was to develop innovative agricultural products. Today, Kemin remains privately owned-and-operated by the Nelson family and has expanded into the human and animal health and nutrition, aquaculture, pet food, nutraceutical, food technologies, crop technologies and textile industries. With its growth and diversification, Kemin has been able to reach more than half the world’s population by being the science inside countless products consumers interact with every day.

Major Kemin product innovations

  • Antioxidants: two of the first antioxidant products in the feed industry, Endox® and Rendox® preserve freshness in animal feed. These innovative products launched Kemin into global agricultural markets. Decades later, Kemin created consumer food solutions, including EN-HANCE® and the FORTIUM® product line to assist with oxidation, shelf life and colour preservation.
  • Antimicrobials: to reduce the likelihood of harmful bacterial contamination in animal feed, human food and pet food, Kemin launched Sal CURB®, BactoCEASE® and other products to help prevent spoilage.
  • Mould inhibitors: Myco CURB®, a non-corrosive feed preservative, inhibits typical mould growth found in commercial grain, which also led to the creation of SHIELD®to prevent mould growth in tortilla products. Still a legacy product for Kemin, Myco CURB® remains the world’s most widely sold mould inhibitor.
  • Kemin Botanicals:
    • Marigolds: Kemin pioneered the process of isolating and purifying antioxidant molecules from this flower. ORO GLO® adds marigold oleoresin to chicken feed to naturally enhance egg yolks’ yellow colour. FloraGLO® Lutein is used in health supplements to support eye health and reduce the risk of age-related macular degeneration. FloraGLO® is the #1 doctor-recommended lutein brand and was the first introduced into the global marketplace.
    • Rosemary: actives from this plant are used in FORTIUM® R to protect against flavour and colour loss in consumer food, and in NATUROX® to naturally keep pet food fresh.
    • Oregano: a natural source of the molecules carvacrol and thymol, which have antimicrobial, anti-inflammatory and antioxidant benefits, oregano is shown to work as an antibiotic alternative in animal feed.
    • Spearmint: Kemin uses naturally sourced spearmint extract to target working memory – the part of the brain that supports attention, focus and productivity – with Neumentix®, a nootropic found in health supplements that improves cognitive function, agility and reaction performance without disrupting sleep.
    • Potato: the tuber provides a natural extract that significantly enhances satiety and which Kemin uses to create Slendesta® to assist with healthy weight management in humans.

With the new vision, Kemin strives to sustainably transform the quality of life around the world. By forming a new vision and transformed logo, Kemin is focused on expanding its global reach to achieve this goal. By incorporating a triple-bottom-line approach into all aspects of the Kemin business, and with its expertise on how to nourish, protect and innovate on a global scale, the company is dedicated to fostering healthy people, a healthy planet and a healthy business.

“We believe the industries we serve and the science we stand behind offer endless opportunities to reduce our environmental impact and increase our contribution – all while continuing to serve our customers to transform the quality of life around the world,” said Dr Nelson. “With inspired molecular solutions, we are using science to provide answers to the world’s challenges related to food, feed and health for humans and animals. We’ve turned our attention to ensuring that what we do at Kemin today creates a better tomorrow.”

Along with this vision, the new Kemin logo reflects the company’s focus on future growth while respecting its history through a thoughtful evolution of the Kemin brand identity.

“Our previous logo was encased with a thick, red circle in the signature Kemin red. Now without a border, the new logo represents transparency and innovation,” said Haley Stomp, Senior Vice President – Worldwide Marketing, Kemin. “The stylised ‘K’ remains, paying homage to the two previous Kemin logos. The red arch represents forward movement and calls attention to the ‘I’, emphasising Kemin’s innovation. The ‘N’ behind the red arch represents the Nelson family who stand behind Kemin now, as they have since the company’s founding, and will continue to do so for generations to come.”

Established in 1961 by R.W. and Mary Nelson, Kemin’s primary focus was to develop innovative agricultural products. Today, Kemin remains privately owned-and-operated by the Nelson family and has expanded into the human and animal health and nutrition, aquaculture, pet food, nutraceutical, food technologies, crop technologies and textile industries. With its growth and diversification, Kemin has been able to reach more than half the world’s population by being the science inside countless products consumers interact with every day.

Major Kemin product innovations

  • Antioxidants: two of the first antioxidant products in the feed industry, Endox® and Rendox® preserve freshness in animal feed. These innovative products launched Kemin into global agricultural markets. Decades later, Kemin created consumer food solutions, including EN-HANCE® and the FORTIUM® product line to assist with oxidation, shelf life and colour preservation.
  • Antimicrobials: to reduce the likelihood of harmful bacterial contamination in animal feed, human food and pet food, Kemin launched Sal CURB®, BactoCEASE® and other products to help prevent spoilage.
  • Mould inhibitors: Myco CURB®, a non-corrosive feed preservative, inhibits typical mould growth found in commercial grain, which also led to the creation of SHIELD®to prevent mould growth in tortilla products. Still a legacy product for Kemin, Myco CURB® remains the world’s most widely sold mould inhibitor.
  • Kemin Botanicals:
    • Marigolds: Kemin pioneered the process of isolating and purifying antioxidant molecules from this flower. ORO GLO® adds marigold oleoresin to chicken feed to naturally enhance egg yolks’ yellow colour. FloraGLO® Lutein is used in health supplements to support eye health and reduce the risk of age-related macular degeneration. FloraGLO® is the #1 doctor-recommended lutein brand and was the first introduced into the global marketplace.
    • Rosemary: actives from this plant are used in FORTIUM® R to protect against flavour and colour loss in consumer food, and in NATUROX® to naturally keep pet food fresh.
    • Oregano: a natural source of the molecules carvacrol and thymol, which have antimicrobial, anti-inflammatory and antioxidant benefits, oregano is shown to work as an antibiotic alternative in animal feed.
    • Spearmint: Kemin uses naturally sourced spearmint extract to target working memory – the part of the brain that supports attention, focus and productivity – with Neumentix®, a nootropic found in health supplements that improves cognitive function, agility and reaction performance without disrupting sleep.
    • Potato: the tuber provides a natural extract that significantly enhances satiety and which Kemin uses to create Slendesta® to assist with healthy weight management in humans.

With the new vision, Kemin strives to sustainably transform the quality of life around the world. By forming a new vision and transformed logo, Kemin is focused on expanding its global reach to achieve this goal. By incorporating a triple-bottom-line approach into all aspects of the Kemin business, and with its expertise on how to nourish, protect and innovate on a global scale, the company is dedicated to fostering healthy people, a healthy planet and a healthy business.

“We believe the industries we serve and the science we stand behind offer endless opportunities to reduce our environmental impact and increase our contribution – all while continuing to serve our customers to transform the quality of life around the world,” said Dr Nelson. “With inspired molecular solutions, we are using science to provide answers to the world’s challenges related to food, feed and health for humans and animals. We’ve turned our attention to ensuring that what we do at Kemin today creates a better tomorrow.”

The Poultry Site

© 2000 - 2024 - Global Ag Media. All Rights Reserved | No part of this site may be reproduced without permission.