Commenting on his new role as Sales and Service Manager of Pas Reform Hatchery Technologies (Tianjin) Co., Ltd (百士立丰孵化技术(天津）有限公司), Mr Wang said: “Pas Reform’s clear commitment to China’s poultry sector has made a very positive impact. I believe there is a genuine opportunity for us to develop significant market share here.”

Mr Wang graduated from Tianjin Agricultural University with a specialisation in agricultural mechanisation and automation. He subsequently worked for more than 10 years in the equipment sector of China’s livestock industry, before joining Pas Reform.

Mr Wang believes there is a burgeoning market for Pas Reform’s Smart™ hatchery technologies, to help the country’s producers increase quality and efficiency to meet predicted growth in consumer demand.

With a population of over 1.4 billion, China’s poultry sector is experiencing rapid expansion. On top of growth to meet the demand for protein from its increasing population, consumers are also substituting chicken for pork, as a result of the worsening situation with African Swine Fever.

“Smart™ incubation technologies are central to the complete and integrated hatchery solutions package that is now available from Pas Reform,” commented Mr Wang. “This, combined with dedicated project management teams and service programmes, provide what I believe is an unrivalled platform for that growth.”

“We see China as a very important growth market,” says Pas Reform CEO Harm Langen. “We are committed to dedicating significant time and resources to support it – including a programme of regular visits by our hatchery specialists.

“We look forward to working with Jason. His market knowledge, combined with his extensive experience in the industry’s equipment sector, will prove to be a great asset for our business development success.”