As Australian consumers continue to demand more transparency and insight into farming practices and farm animal welfare, more and more leading chefs and food industry experts are calling for better conditions for animals farmed for meat, eggs and dairy.

Mr Boyer joins chef Tobie Puttock as an RSPCA Australia supporter, using his significant cultural capital to call for a better life for farm animals.

“I’ve used cage-free eggs and higher welfare products for many years and now by supporting RSPCA I can help others to better understand why its important and how their actions can have a positive impact on farm animal welfare.

“It’s not just about purchasing higher welfare in the supermarket, it’s about making sure to support cafes and restaurants that source humane food,” said Pierrick

Pierrick’s support will include promoting the RSPCA’s Choose Wisely initiative which recognises cafés and restaurants that are choosing to source higher welfare foods, such as cage-free eggs.

Humane Food Manager at RSPCA Australia Hope Bertram said consumer support is needed to encourage demand for higher welfare food products.

“Three out of four people agree that when eating at a restaurant or café, its important that the meat, eggs and dairy products served come from animals farmed in a humane and ethical way so we know people want to help make better lives for farm animals in Australia.

“Pierrick is a great addition to our humane food supporter group because when it comes to food, people listen to him and his voice will help raise awareness of animal welfare issues relating to food production,” said Ms Bertram.

The RSPCA works to improve farm animal welfare through a number of initiatives, such as Choose Wisely and the Approved Farming Scheme.

MEDIA STATEMENT For Immediate Release Friday 28 February 2020

Award-winning pastry chef bakes new ground to support farm animal welfare