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Aviagen Australia rewards star performers with Ross 450 Club

8 May 2021, at 11:05am

Aviagen® Australia customers keep outdoing their best. To recognize these top performers, the company recently launched the Ross® 450 Club, and has now welcomed Darwalla Group and ProTen as the first members. Joubert de Lange and his team at ProTen’s Henderson Farm was the top performer in 2020, reaching an impressive European Performance Efficiency Factor score of 475.17. In fact, the team earned 450 Club entry for every growing cycle in 2020, achieving an EPEF greater than 450 for all six cycles on a single farm.

Honoring the best of the best

Exclusive Ross 450 Club membership is reserved for poultry producers who, through team work, skillful stockmanship and dedication, score an EPEF of 450 or higher across the farm for one full growing cycle.

Michael Leahy, Managing Director of Aviagen Australia New Zealand (ANZ), commented “Through their hard work and management excellence, the teams at Darwalla Group and ProTen are an example to others of the world-class performance that is possible with Ross birds in the Australian environment. Congratulations on a job well done!”

Debbie Fisher, Technical Services Manager Aviagen ANZ, added “We welcome these first Ross 450 Club inductees, and congratulate them for their fantastic achievements. They have all demonstrated a good understanding of stockmanship, environment and nutrition, which is vital to maximizing the genetic potential of the Ross birds. They have proven that Ross is the right bird to get the highest performance, health and welfare in the Australian market.”

According to Leahy and Fisher, through the Ross 450 Club, they will continue to recognize and reward the winning performance of producers throughout the country. “We look forward to seeing what our customers accomplish in 2021,” said Leahy.

Breed of choice

Ross 308 is the breed of choice in the Australian market, benefiting producers with outstanding livability, good feed efficiency, environmental hardiness, high meat yield and a healthy growth rate. The Aviagen ANZ team is committed to these growers, supplying them with healthy, robust birds, and continuing to champion their success with ongoing service and support and management advice that helps them get the best from their birds.