Cell-based chicken company hopes to reach price parity with poultry in next eight years

Future Meat, a company specializing in cell-cultured chicken, has drastically reduced its production costs, making its goal of reaching price parity with conventional poultry achievable.
calendar icon 11 May 2021
clock icon 3 minute read

According to reporting in Plant Based News, Future Meat has slashed its production costs by almost 50% and can now create 110g of cell-based, slaughter-free chicken for under $4.00.

In an interview with the Financial Times, the start-up’s CEO Rom Kshuk explained that the cost to produce the chicken will fall below $2.00 in the next 12 to 18 months, adding that “[Future Meat] will launch a product in the US market in the next 18 months that will have a commercially viable price”.

Though market analysts at Boston Consulting Group believe that cell-cultured meat will reach price parity with its conventional meat counterparts by 2032, Kshuk believes that Future Meat will match poultry prices within eight years.

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