“At Cobb, innovation is a core value. That is why we are constantly looking for new ways to reach out to our customers, whether through social media platforms or email marketing channels,” said Mohammad Ismail, senior director of sales and technical services at Cobb Asia. “I want to thank our technical and marketing team for their dedication and many hours of hard work on this project. It is extremely beneficial for poultry husbandry practices and has generated positive feedback from our customer base.”

The series provides in-depth expertise on a range of topics and feature industry-leading experts from Cobb:

• Fleshing Score: Tool to Track the Pullet Development by Dr. Kanjana Blumberg, key account manager, Cobb Asia-Pacific

• Troubleshooting Hatch by Dr. Alvin Arucan, regional technical manager, Cobb Asia-Pacific

• Mash vs. Crumble vs. Pellet by Dr. Suttisak Boonyoung, regional nutritionist, Cobb Asia-Pacific

• Crop Fill Check During Brooding by Dr. Chee Soon Loh, key accounts technical manager, Cobb Asia-Pacific

• Turn Up Feed to Get the Pullet Ready for the 1st Lighting Stimulation by Dr. Borisuth Wunnasuth, key accounts and technical service manager, Cobb Asia-Pacific

Dr. Youngho Hong, director of technical services at Cobb Asia added, “We have a wealth of knowledge within our technical team at Cobb Asia. Producing video content is a natural way for us to share our knowledge with the industry. As our products evolve to be more efficient in terms of production and conversion, we want to make sure our customers are up to date with the latest information on management practices.”

The “Cobb Pro Series” is available on the Cobb website at cobb-vantress.com/resource/videos. The videos are being translated to Chinese, Indonesian Bahasa, Korean, and Thai to support Cobb’s customers countries across Asia. Cobb will add more videos in the coming months, so customers should continue to watch.