There is a current increase in global demand for animal protein. Meat production in general is expected to double by 2050 and the global demand for products is expected to increase by 70% to feed a population that will reach 9.6 billion.

Much of the growth in demand is being met through the rapid expansion of intensive production, resulting in heavy pressure on the environment. Another important point to be considered is the consumers growing interest in animal welfare and the production processes by which food is made.

Taking all these factors into consideration, the development of cultured meat presents itself as a disruptive alternative has great potential advantages, such as reducing GHG emissions, water and soil use. This technology began to be developed in 2005 in the Netherlands and in 2013. Cultured meat became massively known through the presentation and live tasting of the world's first hamburger made with cultured meat. This milestone proved that developing cultured meat is scientifically possible.

Since then, numerous companies dedicated to the development of technology for cultured meat production have been consolidated, causing this industry to grow considerably, reaching a global investment level of close to $2 billion. Currently, global food companies are participating in this dynamic and diverse ecosystem, as well as governmental offices responsible for granting the necessary regulations and approvals for its commercialisation.

As a leading producer in the food industry in Argentina, Granja Tres Arroyos S.A. decided in 2021 to invest in the development of this technology, being a pioneer in poultry cultured meat. The company has been working for a year with the professional support of the Biotechnological Research Institute at the National University of San Martin.

Granja Tres Arroyos S.A. is aware that reaching production levels at a reasonable cost is a challenge and may mean years of work to extend production and develop the market. The company said it accepts this challenge, not only to satisfy a portion of the market that may be significant, but to provide productive solutions for the world of tomorrow.