Breaking Boundaries: Moba’s excellent start to 2024

Moba's quarterly update
calendar icon 16 May 2024
clock icon 3 minute read

Welcome to the Moba News Special! This is our quarterly update to keep you informed about our progress, initiatives, and achievements. Also, we invite you to join us at the China Animal Husbandry Expo CAHE 2024 in Nanchang, where we look forward to connecting with you and sharing the Moba experience.

Did you know: After its market release, the Vision Crack Detector scanned already more than 2 billion eggs at our customer sites worldwide.

Vibrant Asia

In this segment, we delve into the dynamic market developments in Asia. Starting with the People’s Republic of China, where President Xi-Jinping’s endorsement of agriculture as a cornerstone of the economy further fuels opportunities within the egg industry. Like China, in other countries such as Indonesia, Vietnam, Thailand and Malaysia in southeast Asia the penetration of modern retail (grocery) tends to follow growth in GDP per capita. As GDP grows, also the egg industry will face opportunities and challenges. 

With escalating demands for food safety and quality, Moba is ready to assist our Asian customers. Our state-of-the-art technology, highlighted by innovations like Vision Crack Detection, coupled with unparalleled advisory and service support, empowers our clients to achieve peak performance in their egg sorting, egg packing and egg processing facilities.

Luen Tai Hong Reduces 30% of Overall Costs via Moba Processing

Long-time client Luen Tai Hong has reaffirmed its confidence in Moba by investing in a state-of-the-art egg processing plant. This important upgrade has boosted capacity and efficiency, resulting in a 30% reduction in overall costs.

Managing Director Mr. Michael Young expressed pride in showcasing his operations through an impressive video of the upgraded facility. The video highlights the company’s advanced processing capabilities, brought to life through Moba’s professional expertise and innovative technology, and will be released at the CAHE show and later online. We want to express our gratitude to Mr. Michael Young and his team for their hospitality, which allowed us to capture Luen Tai Hong’s success. This collaboration not only highlights the cutting-edge advancements in egg processing but also solidifies the strong relationship between Moba and its clients.

iMoba: Better insights boost performance

Discover unparalleled control over egg grading operations with iMoba by Moba. While automated production lines grade vast quantities of eggs based on weight, checking for defects, shell strength and blood spots, iMoba unlocks the power of the data generated. Accessible anytime, anywhere, iMoba’s user-friendly interface presents crucial insights in easy-to-read graphs.

By using this powerful tool, more and more people spend less time gathering and processing data and more time enhancing performance. With iMoba, businesses can swiftly identify trends and deviations, ensuring optimal efficiency and quality control. iMoba offers the opportunity to get full productivity insights and boost performance.

Outstanding financial performance

As we advance into 2024, Moba’s journey of growth and innovation is showing remarkable results. Thanks to the factors discussed as well as many other innovations for the benefit of our customers, the first quarter has brought us an outstanding financial performance, with our order book exceeding expectations by up to 50%. Our factories are bustling and at the same time we are still able to absorb the growing demand within acceptable timelines. By accentuating our commitment to innovation, reliability, and customer-centricity, we reinforce our position as an industry leader and ensure our customers’ long-term success.

Turn-key solutions

In response to market demands, we are more and more supplying turn-key solutions. These customers are not only looking for one-stop-shopping but also for help and expertise in making the solution work as efficient as possible. Through consultative selling, optimum performance, and continuous reliability, we deliver value throughout the lifecycle of our systems. Resulting in enhanced yield and a quicker ROI, in short sustainable profitability.

We thank you for your involvement with Moba and look forward to another year of collaboration, innovation, and
success. For subscription to Moba News and further details, please visit our News section on
See you at CAHE 2024 in Nanchang!

Laurence Williams

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