EU chicken consumption expected to rise in 2026
Consumption forecast to climb 1.4%
EU domestic consumption of chicken meat is expected to increase by 1.4% in 2026 as both retail sales and consumption in the food service sector will continue to increase, according to a recent USDA Foreign Agricultural Service report.
Over the longer term, chicken meat consumption is expected to continue growing as consumer preferences continue to favour chicken over other animal protein sources.
Chicken meat is generally more affordable than other meats. European consumers also generally consider chicken meat to be healthier, more versatile, and easier to prepare.