Each event included various presentations from Aviagen KFT’s regional customer support team and Aviagen’s global specialists to update and advise the audiences on a range of topics which included nutrition, management, biosecurity and ventilation. To help address the more recent challenges, Anthony Waller, European Nutrition Service Manager, who is part of Aviagen’s Global Technical Team, covered the importance of maintaining the optimum protein and carbohydrate balance for best possible biological and economic performance.

Anthony also highlighted the competitive advantage of the Ross broiler and its economic benefits in light of increasing feed costs. Jonny Harrison, Regional Technical Manager, and members of his team talked about various aspects of broiler management to help achieve optimum broiler performance..

To meet the needs of the customers in the region, the Aviagen team works closely with many of their customers and partners in the poultry industry, for example the Hungarian Poultry Union’s Broilers Association. These close working relationships enable Aviagen to get a thorough understanding of their customers’ operations. This wealth of knowledge and expertise ensures that Aviagen’s customer support is focused, relevant and second to none.

One of the highlights of the event programme was the presentation of the Perutnina Ptuj Broiler Flock Awards in Slovenia. This event is becoming increasingly popular with audience figures having increased considerably from last year. These Flock Awards reward the farm managers for their stockmanship and enable Aviagen to thank all customers for their help in collecting and sharing information about how the Ross products perform in the field. The awards, which recognise best performance in different categories, are a testament to the consistently excellent performance which can be achieved with Ross stock.

Jonny Harrison, Regional Technical Manager, commented: “The latest programme of events around Eastern Europe has seen us make contact with over 350 customers, providing them with important advice on how to overcome some of the many challenges that we are facing within the industry. Hosting such events is an important part of the role we play in ensuring that our customers continue to get optimum performance from their Aviagen products.”