The guide — with a striking new cover in keeping with other Cobb literature —provides more detail on most subjects, and improved graphics, with simpler organization of topics throughout the 65 pages.

“This updated guide is a foundation booklet describing the best of operating procedures in broiler management from around the world,” says Matthew Wilson, broiler specialist, Cobb world technical support team.

“It is a supplement to the local, on-the-ground advice that customers receive from the local Cobb technical service managers. It marries together the best of practical farm management with the latest scientific research in a simple, user friendly way that covers global broiler production.”