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Australia Forecasts an Organic Future

13 January 2009

AUSTRALIA - From organic and free-range eggs to chemical-free meat, IBISWorld market researchers predict that Australians will turn towards organic and biodynamic products with renewed energy in the years ahead.

Organic and free-range eggs are expected to expand their private label share – possibly reducing the price of non-caged eggs through increased competition. Organic poultry is also more likely to be spotted in-store, as consumers look for leaner, healthier products.

“People are becoming more willing to pay a premium for a higher quality organic bird, most often on the basis of health considerations,” says Clive Wylie, organic poultry producer from Inglewood Farm (Queensland).

“Organic birds are well exercised and fed nutritionally, and that leads to leaner, more flavoursome chicken products.”

Marketers predict a healthy niche ahead for products which cater to the needs of a growing number of consumers who read labels, and are conscientious about the environment and their well-being.

It is further proof Australians will take this year’s chemical-free shopping resolution to the counter.

ThePoultrySite News Desk



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