Customers, partners and friends of Novus were invited to gather together to enjoy a celebration ceremony, as well as the inauguration of a state-of-the-art Novus Research Center of Excellence in Reus (Spain), followed by a Scientific Symposium focused on 'Innovation with Integrity'.

Confirmed to speak at the Ceremony were: Kohei Taguchi (Novus Director, Mitsui & Co., Ltd), Thad Simons (President and CEO, Novus International, Inc.), Gary Reznik (Head of R&D Europe, Novus International, Inc.), Andreu Mas Collel (Minister of Economy and Knowledge of Catalonia) and José de Muynck (Head of Nutrition, Danis, Belgium).

Mr Simons said: "'Innovation with Integrity' has been a central attribute of Novus's culture from the beginning, and our heritage has been built on developing innovative, science-based health through nutrition products for livestock, pets and people. We are very proud of our global network of employees, customers and partnerships and excited to celebrate with the many people who support our continued growth and success."

Novus was founded in 1991, and today, has 850+ employees working in more than 100 countries, serving more than 3,000 customers worldwide. Novus has facilities including corporate offices, research and development laboratories and manufacturing operations in more than 50 countries.

Novus's 20th anniversary celebrations were initiated earlier this year throughout the world, including India, China, USA, Brazil, Spain, Thailand and Australia. The intention of these celebrations is to demonstrate appreciation for the customers and partners who have supported Novus through the years and still do today.

Since 1991, Novus has expanded significantly in Europe, Middle East and Africa in terms of sales offices, manufacturing, logistic warehouse and research facilities to reach now 175+ employees. Novus EMEA has its regional headquarters office based in Brussels. These teams are determined to pursue solutions meeting the local demands, in key market drivers such as animal performance, food quality, animal well-being and environmental sustainability.

Novus inaugurates its fifth Research Center of Excellence

Novus's culture is shaped by the spirit of innovation and discovery. In the context of our global society, science-based innovation is the key to feeding the world affordable, wholesome food in the future.

As a cornerstone of this vision, Novus's Global Research network includes five research facilities in Beijing, China; Ho Chi Minh City, Viet Nam; Montgomery City, Missouri, USA; St Charles, Missouri, USA; and most recently Reus, Spain; with a staff of more than 150 PhD nutritionists and doctors of veterinary medicine.

The state-of-the-art Research Center of Excellence established at Reus will be inaugurated during the 20th anniversary celebration.

It will allow Novus to provide innovative solutions to its business partners, supporting their activities in close collaboration with the regional research institutes and industries.

The Center employs a full-time staff of 10 top-notch PhD- and MS-level scientists and is equipped with an extensive array of top quality lab equipment, analytical instrumentation and IT systems. It is organised into four product development areas of moe than 400 square meters in total: feed technology, food technology, microbiology and process simulation.

The main research focuses are:

• The development of feed and food novel solutions, especially natural ingredient-based products such as antioxidant, pigments and essential oils with superior bio-efficacy.
• Process optimisation and development of new sustainable technologies
• Customer technological and scientific support