Since the reform and opening up, China's broiler industry sprang up with a substantial increase in production.

But due to the traditional consumption concept and people's speculation and misunderstanding on the processing procedure of broiler, the consumption of broiler increased slowly, a starkly contrast to China's rapid development.

How to improve the consumption volume while developing the broiler industry becomes a great concern to the whole industry.

In this regard, the 2012 Broiler Development Congress and Forum will be organized by the CAAA in collaboration with National Broiler Science and Technology Network, Poultry International and International Animal Husbandry.

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