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Temperton Report Focuses on Consumer Attitudes to Poultry

11 June 2012

UK - Harper Adams University College hosted the 2012 Temperton Fellowship Research Report presentation on 11 June by 20th Fellow, Stephen Lister.

Mr Lister is the co-founder of Crowshall Veterinary Services, a dedicated veterinary practice serving the poultry industry in East Anglia. His research presentation was entitled ‘Poultry in the Public Eye – The Consumer:Industry Interface’.

The report, unveiled at the Farmers’ Club in London, examines the dramatic development of the poultry industry over the last 50 years, the power of the consumer to influence farm animal welfare, the contrast between consumers’ stated intentions and actual buying behaviour, barriers to consumption of high-welfare products and the need for greater education and knowledge transfer to consumers.

Mr Lister said: “It has been a great pleasure to undertake the 20th Temperton Fellowship for poultry research. What has been especially gratifying and essential to completing this report has been the support of colleagues across the poultry industry in supplying information and advice, and pointing me in the right direction.”

The full report can be obtained from Mary Early at Harper Adams University College (mearly@harper-adams.ac.uk).

Harper Adams can reveal that the 21st Temperton Fellowship is awarded jointly to Mike Tyers and Julian Morgan from 7Y Services, experts on renewable energy sources and energy consumption within the poultry industry.

The Temperton Fellowship was established to commemorate the contribution of Dr Harold Temperton who was Director of the National Institute of Poultry Husbandry at Harper Adams University College from 1951 to 1974. It is financed by the accrued annual interest from the Temperton Trust investments, which are derived from contributions and donations, as well as proceeds from sales of the book, ‘The History of the National Institute for Poultry Husbandry’ by M.E. Telford, P.H. Holroyd and R.G Wells, published by Harper Adams University College in 1986.


Temperton Fellowship presentation in London: left to right: Peel Holroyd (Chairman of the Temperton Fellowship Management Committee), Stephen Lister (20th Temperton Fellow) and Dr David Llewellyn (Principal of Harper Adams University College)

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