The theme incorporated references to the company’s long term commitment to customers in the Asia Pacific region, continued investment in R&D to supply the best genetic progress, the establishment of the industry’s largest global supply network, the creation of a knowledgeable, experienced local technical service team with a heavy emphasis on the transfer of research into everyday flock management advice.

Aviagen was well represented by the complete regional team of commercial and technical personnel along with strong support from the company’s specialists in nutrition, veterinary, hatchery and flock management and the internal technical transfer group. Senior management was also present to receive and work with customers throughout the bi-annual event.

VIV Asia also provided a good opportunity for some more relaxed networking. Aviagen welcomed in excess of 200 participants to the Fahrenheit restaurant in the BITEC facility for dinner and a cultural Thai performance during the evening at the end of the first day.

“We commit significant resource and put a lot of preparation into the VIV Asia show,” stated Bill Souther, Senior Vice President, Asia.

“We were pleased with the attendance and the response from our customers to the show and the sponsored events that we arranged during the week.”

New Parent Stock handbooks for the Ross, Indian River and Arbor Acres Plus brands were also launched; the comprehensive new handbook has 180 pages dedicated to the management of parent stock and is a significant upgrade on previous publications.

Comprising of nine sections, double the previous manual, the latest version contains many more photographs and practical examples to assist in communicating effective descriptions and offers advice on various aspects of breeder management.

As part of the launch, Aviagen held a series of seminars to look at the key topic areas featured in the handbook. The seminars received a lot of interest and attracted the participation of well over 150 people.

“We are encouraged by the attendance and interest that was expressed by customers in the new Parent Stock Handbook. Their enthusiasm is welcome as the handbook represents a major collaborative effort by a significant group of Aviagen contributors encompassing technical people in the regions, technical specialists along with the technical transfer group and marketing,” commented presenter, Michael Longley.

Another Aviagen key event at VIV Asia was a Hatchery Workshop on the “Essentials of Incubation and How to Monitor Them.” The seminar was presented by Dr Dinah Nicholson, Global Manager Hatchery Development and Support. The recently published Hatchery How To’s were distributed to the 65 attendees at the workshop.