The website allows the audience to choose between six languages - English, Spanish, Portuguese, Russian, Mandarin and Arabic - to read and interact with content. “This,” said Roger Vessell, director of world marketing, “was needed for Cobb to reach and expand to its growing global customer base.

“Cobb has customers, partners and employees spanning the globe, so it’s crucial that we provide them every opportunity to view our information, research and expertise in a convenient and digestible way. By adding additional languages, we are able to increase the efficiency of communication with our customers and enhance our recruitment and retention efforts.”

One of the most compelling features of the site is the Cobb Academy forum, an organized portal of extensive information, articles and videos readily available for the customer anytime they need it. Leveraging Cobb’s thought leadership and expertise in the industry, Cobb Academy provides users immediate access to technical guides, the Cobb World Tech School video series, a library of articles on best practices, and even the ability to connect directly with Cobb technical experts through an Ask the Expert feature. The Better World feature of the site tells the story of Cobb as a leader and difference maker in communities around the globe helping to make the world a better place to live.