He joins the BPC from the British Academy where he was a Policy Adviser, but has also worked in public affairs roles at both General Motors UK and the British Chambers of Commerce.

Chris Potter, Public Affairs Officer of the British Poultry Council, commented: "I am delighted to join an industry that already contributes a huge amount to the economy. I look forward to working with the industry and other sectors to continue this fine work. The British Poultry Council has built up a solid reputation for its members and I hope to continue its work to be a leading voice for the poultry sector."

Andrew Large, Chief Executive of the British Poultry Council, also commented: "We are very pleased to have Chris working for us. He joins at an important time for the poultry industry, as issues such as food security, skills and the impact of the economic recovery are becoming ever more important. His experience in working across Westminster, Whitehall and with the media will be invaluable in ensuring that the BPC can continue to represent its members."