The Saier Media User’s Choice Award, influenced by consumer satisfaction, recognises the leading brands in China’s animal husbandry industry across 13 categories, including feed additives. More than 500 guests attended the award ceremony, hosted in Beijing on 27 November.

Flemming Mahs, Novus general manager for Northeast Asia, commented: “Novus is honored to receive this distinction by our colleagues in the industry and by our customers. We appreciate this recognition and are proud that our customers continue to value our products, our research and our innovative solutions.”

Winners were selected by a panel of industry experts and consumer votes. More than 460,000 votes were submitted in the feed additive category, resulting in the selection of 30 finalists from an initial group of 120 companies. A second round of voting was held to determine the Top 10 feed additive brands in China.

Saier Media is a leading media company headquartered in China. The full list of winners in each category can be found on Saier Media’s web site.