Hubbard Premium geneticist Frederic Fagnoul together with his colleagues Patrick Nicholls, Jim Hunnable and Paul van Boekholt visited most of the major customers using Hubbard Premium products.

Presentations focussed on the evolving markets in the UK and the rest of Europe, how the breeds are developed using the latest R&D techniques and each company's performances. Each meeting was concluded by an open discussion on how to further optimise the individual technical results.

The Premium Tour provided a much appreciated insight for all the customers into the Hubbard organisation and breeding program and how to get the best results from their Premium products.

Although this segment of the market is seen as small and niche, the fact that it is developing and has serious support from Hubbard clearly got the focussed attention of each company visited as it is an important part of their and Hubbard's business for the years to come.

Thanks to its appreciation by its customers this Hubbard UK Premium Tour will be repeated next year.