Guerilla Marketing on a Small Budget

James Averdieck, owner and founder of dessert company, GÜ, described how to create a successful national brand from scratch at the International Egg Commission's 2009 London Conference. As a key customer of the egg industry, he offered tips to the audience on brand development that can be applied to almost any business.
calendar icon 19 June 2009
clock icon 2 minute read
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