Paying attention to design pays off
By Conny Bakker, Info-Eco on behalf of BNO, the Association of Dutch Designers, The Netherlands. For every £100 a business spends on design, turnover increases £225, says the British Design Council. Companies increasingly use design to add value to their products and services in order to differentiate themselves in highly competitive markets. This strategy pays off. The Dutch hatchery technology company, Pas Reform, tripled its turnover and affirms its commitment to design: “It is much more than just decoration.”