New Product Profile series for Cobb family of breeds - EUROPE - The Cobb family of broiler breeds is featured in a new series of Product Profiles covering each of the four products now available from the company.

While the Cobb 500 continues to strengthen its position as the world's most popular broiler breeder, three other breeds have been introduced by Cobb to provide for specific market sectors.

• Cobb Avian 34/43 for markets where the emphasis is on low-cost chick production combined with competitive broiler performance. It is ideal for lighter weight broiler markets where its early growth, feed conversion and livability make it particularly well suited for growing from 28 to 42 days of age.
  
  

• Cobb Avian 48 for customers seeking high chick numbers and outstanding broiler performance, such as in whole bird markets. It excels in markets requiring low cost chicks, great live performance and broiler traits.
  
  

• Cobb 500 sets the standard for balance and the lowest production cost of chicken meat. Its high meat yield, together with unparalleled feed conversion, makes it suitable for a wide range of markets.
  
  

• Cobb 700 not just for more breast meat, but production of high quality breast meat at the lowest cost. Its superior meat yield and outstanding broiler performance make it an easy choice for operations deboning large birds.

Each Product Profile looks at the background to the breed, its key attributes and its impact on the 'bottom line' of the business.

The publication also explains the simple economic model devised by Cobb to highlight the relative effect of different performance traits and cost factors. This makes it easy to identify the factors having the greatest impact on overall profitability.

"In moving to an approach where we have a family of breeds to provide for niche as well as mainstream markets, the Product Profiles will help customers to understand the reasons why Cobb are recommending the breed that best suits their business," says Steve Iseler, director of marketing, Cobb-Vantress Inc. "In many situations this will continue to be the Cobb 500, but where there are particular requirements our sales and technical team will work with customers to identify the best choice."

Copies of the four Product Profiles are available from your local Cobb representative, or by visiting www.cobb-vantress.com

Source: Cobb - 29th March 2005