Hybro launches Arabic website - THE NETHERLANDS - Leading Dutch broiler breeding company Hybro BV has launched an Arabic version of its information website, to serve the needs of customers throughout the Middle East and North Africa.

Hybro launched its first website in 2000 and, says marketing executive Jenny Hendriks, has worked continually to upgrade and develop the breadth of information available online ever since.

“Our web-based communications are central to Hybro’s marketing strategy and have become increasingly important to us for maintaining regular contact and sharing information with the poultry sector globally – which is fundamental to Hybro’s open approach to business.

“With the addition of language sites in Spanish and Portuguese, we have seen our visitor numbers climbing steadily,” says Jenny, “and we now welcome over 1,000 unique visitors each month.”

All language sites can be accessed through www.hybro.com , with key features including a regularly updated news channel, weekly broiler prices from a growing number of key regions and the ever-popular Frequently Asked Questions (FAQ’s), as well as a range of product information, management information, original technical articles and details of Hybro offices and representatives worldwide.

“The Hybro PN is one of the main products in the Middle East, “explains Jenny, “so we have already included a translated version of the Hybro PN broiler guide, which is available for download, as well as a relevant selection of translated technical articles. The translated versions of the Hybro PN breeder guide and the Hybro PG+ breeder and broiler guides will follow soon.”

Since the launch of Hybro’s enhanced product portfolio in 2003, the company has monitored its commercial Hybro G+ and Hybro PG+ flocks continually, in conjunction with its customers, to develop detailed performance reviews which are also available to registered users of the website.

The new Arabic site can be accessed either by linking directly to www.hybro-arabic.com or from the homepage of Hybro’s main English site.

Source: Hybro - 6th May 2005