Avian Flu Crisis Drives Traffic to International Poultry Website - GLOBAL - The thirst for reliable news and information on the avian flu crisis has attracted phenomenal industry, press and general public traffic to the UK based global website www.ThePoultrySite.com.

Established in September 2003 as a global poultry health and management information website for poultry and egg producers, ThePoultrySite has fast become an invaluable reference point and exchange for people looking to track the movement and impact of the avian flu crisis currently affecting the Far East.

The site is subscription free and in addition to the daily news feed on industry developments it circulates a weekly newsletter. Site creator and director Jim Muirhead explains, " We have sought to strike a balance over the past six months, there is an obvious interest in the bird flu issue and it's wider impact but our key role remains the provision of quality technical and health based information for the industry."

"ThePoultrySite is essentially an industry information site which is designed to be a technical reference point for poultry news and developments around the world. We have leading sponsors who use the site to share knowledge and news with the industry. Additionally we harvest reliable news from around the globe on issues relating to poultry production. As industry and health issues arise we seek to be a channel for communications to the relevant sectors by providing live and informative content. " concludes Mr Muirhead.

Source: ThePoultrySite - 2nd June 2005