The North American Market for Organic Meat Products

NORTH AMERICA - The BSE scare is to boost sales of organic meat products in North America. High market growth is forecast as consumers’ fear for food safety raises consumer demand for organic meats, which are perceived to be healthier than non-organic meats.

The Canadian organic meat market expanded by 35% in 2003 because of the BSE scare, and the US market is expected to show similarly high growth in 2004.

The organic poultry segment is the most important in the North American market for organic meat products. Organic chicken has been widely available in retailers for a number of years due to the short production cycle, integrated production method, and low price premium.

In contrast, organic beef and pork are rarely found in retailers because of the low production volume and the high prices, which can be up to three times higher than conventional beef and pork. Prices are likely to decrease however as organic meat producers raise production levels and as more volume goes into the retail trade.

This report analyses the major product segments in the North American organic meat products market. Market sizes (volumes and revenues), growth forecasts (2004-2010), and market trends are provided for the key product segments.

It also gives profiles of the leading organic meat companies and retailers, as well as information on pricing, distribution, marketing channels, and consumer behavior for the US and Canadian markets.

calendar icon 3 June 2005
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