Rotisserie chicken is in a league of its own

US - The clock is ticking as you pull into the grocery store parking lot. It's almost dinnertime and you have visions of the family waiting at home for food to magically appear.

What is that wonderful aroma that pulls you toward the store as soon as you step out of the car? You follow the scent past the frozen foods, past the boxes of casserole kits and bottled pasta sauce, all of which take more time to prepare than your schedule is going to allow.

Straight ahead you spot the source of the mouth-watering aroma: a rotisserie chicken kiosk filled with hot, juicy chickens, some already boxed and ready to take home. Grab a bag of salad and a satisfying dinner is minutes away.

Rotisserie chickens and salad in a bag could be the best timesaving food trends to come along in the past 10 years. In a recent informal survey of Taste readers, 32 percent of respondents said rotisserie chicken is their favorite time-saving grocery purchase.

"We estimate that Americans ate about 750 million rotisserie chickens in 2005," said Bill Roenigk, vice president of the National Chicken Council in Washington. "We asked consumers how often they buy rotisserie chickens, and most of them said about every other week."

Rotisserie chickens have become so popular in recent years that Roenigk predicts it won't be long before they can be found at convenience stores.

"Fill up the car and grab a chicken on your way home," Roenigk said. "In the beginning, consumers bought rotisserie chickens to take home to eat as is," he said. "Now they are using them for recipes that call for cooked chicken, and that saves a lot of prep and cleanup time."

calendar icon 31 January 2006
clock icon 1 minute read
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