The popular, downloadable gobble, gobble ringtone helped boost numbers to the UK Turkeys website, as did the competition to win a family stay on a farm – which generated more than 5500 entries.

NFU poultry board vice chairman Mike Bailey said: “This year has been a phenomenal success with a record number of hits for the Ted Turkey website and many extra orders generated as a result.

“Behind all the fun and games on the website is a serious message – buying a local bird for Christmas ensures taste, quality and assurance is at a premium.

Source: Farmers Weekly