Since their launch in 2003, the Dutch broiler breeder’s PG+ and G+ have delivered convincing performances, not only keeping pace with – but even outperforming recognized market leaders – much to the satisfaction of Hybro customers in Asia and worldwide.

VIV Asia, Bankok

With more than 76 per cent of visitor’s to this year’s show attending from Asia, VIV also provided a platform for the launch of the Hybro PN+ to the Asian market. With the introduction of the PN+ - the final strand to Hybro’s enhanced product portfolio - Hybro now has a complete array of products from which any segment can choose to suit their market preference.

The distinctive Hybro booth was abuzz with various activities, from meetings with prospective customers and round-table discussion with current clients, to one-on-one technical exchanges. And of course, there was much discussion around the recent sale of Hybro to Hendrix Genetics, which is largely hailed as good news for the future of the Dutch broiler breeding company.

Hybro’s renowned technical expertise once again took centre-stage when Dr. Ron Meijerhof, senior technical specialist, delivered a popular seminar during the VIV Asia Conference on male management: “Breeder male behavior in relation to fertility”.

After celebrating its 50th anniversary last year, Hybro is on the threshold of a new era of exciting, positive developments – with a firm commitment to customers in every corner of the globe, to remain an exemplary Partner in Breeding.